Vacation Rental Photography

Are photos really that important to marketing a vacation rental property? What is wrong with walking through a property with your smartphone camera in hand?

Tom Hale, former COO of HomeAway.com tells us why:

“When we look at the behavior of users on our site, overwhelmingly it is the photos that users click. Our A/B testing demonstrates conclusively that more appealing photos (well lit, well composed, correctly exposed, well staged) convert better than, well, unappealing photos.

Before and after of owner's photo and pro photo by Tyann Marcink

Before and after of owner’s photo and pro photo by Tyann Marcink

“It makes sense doesn’t it? When you are planning a vacation with your family and friends, it is the photos that catch your eye as you flip through properties.

“It is the photos that you click on to get a sense of a property.

“It is the photos that convey the intangibles of a vacation you may pay hundreds or thousands of dollars for: in a house you have never seen, rented from a person you do not know.

“It is the photos that tell you if the house is right for your reunion, your Christmas morning, or a romantic getaway. The photos give you a sense of the unique amenities or the owner’s sense of style.

“Photos matter.

“Your pictures start a family dreaming of a great vacation. Your pictures move them down the path of selecting the right property. Your pictures may make the difference in whether or not a family makes a reservation.”

The great room at Creekside Cottage by Tyann Marcink

The great room at Creekside Cottage by Tyann Marcink

This workshop will lead you through every step of the way to create killer vacation rental property photos. Whether you are a photographer, a property owner, or a property manager, I will personally show you how I create the images that entice you to want to be inside the very photograph you are looking at.

You will learn how I create vacation rental property images that make you want to be at the property yourself.

Because that is the goal of the images – to make someone desire to experience what is in the photograph for themselves.

Backyard of Palm Palace in Palm Springs, California.

Backyard of Palm Palace in Palm Springs, California, photo by Tyann Marcink

 


 

Three different workshops available over the weekend. Choose one that fits your needs or hang out with me the whole weekend.

Workshop 1
Street photography for social media
Next workshop TBD

Learn how to use your smartphone camera and video to create photos and video of area businesses and attractions for social media.

Includes instruction of composition and light post processing.

$150/person
$125/group member
max. 20 people

Workshop 2
Vacation rental property photography with your smartphone
Next workshop TBD

Create better images of your property with your smartphone to market on listing sites, your website, and social media.

Includes instruction of staging, composition, and light post processing.

$200/person
$150/group member
max. 20 people

Workshop 3
Advanced vacation rental property photography
Next workshop TBD

Learn how to use your DSLR camera to create high quality photos of your vacation rental property.

Includes instruction of advanced staging and composition techniques and light post processing in Lightroom and Photoshop.

$300/person
$250/group member
max. 10 people

———————————————–

Attend more than one workshop:

Street and Smartphone Property
$300/person
$225/group member

Street and Advanced Property
$400/person
$325/group member

All 3 workshops
$525/person
$425/group member

Hermosa Beach cottage, photo by Tyann Marcink

Hermosa Beach cottage, photo by Tyann Marcink

Requirements and what to bring

For the Saturday workshops:
A fully charged smartphone and an expectation to learn

  • smartphone
  • battery charger
  • notebook and pen
  • water and snack

For the Sunday workshop:
Ideally familiar with the exposure triangle and how to change the settings on your camera

  • DSLR camera
  • wide angle lens (kit lens of 18mm will work, but wider is better)
  • 50mm lens
  • longer lens (in the area of 70-105mm, i.e. 18-300 mm zoom lens will work)
  • tripod
  • remote trigger release
  • laptop
  • Lightroom
  • Photoshop
  • notebook and pen
  • water and snacks

 


If you are not ready to attend a workshop or the dates don’t work for you, be sure to snag my video course and watch for future workshop dates.

If you have any questions about the Vacation Rental Photography Workshop, please feel free to contact me.

I’ll see you soon!
Tyann

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